Daily activity made easy

A touch-based device, a wireless treat dispenser, and a simple app, giving your dog structured mental and physical workouts at home, every day.

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Launching fall 2026 · £5 fully refundable deposit · All breeds from 4 months+

Three parts. One daily system.

Joipaw combines a touch-based trainer, a wireless treat dispenser, and a simple app to give your dog structured mental and physical workouts at home.

Trainer

Touch-based cognitive puzzles, solved with their nose

correct answer

Dispenser

Wireless treat reward, placed in another room to encourage movement

dog moves

App

Schedule, monitor, and use your phone as controller to play with your dog

20 min is all most dogs need to learn the basics

Easy setup. Works with all breeds, all sizes, all shapes, all ages from 4 months up

Why Joipaw matters

95%

of most dog's time is spent indoors

(Kinsman et al., 2022)

3/4

of dogs display mental health symptoms from chronic understimulation

(Guide Dogs, 2022)

up to60%

of dogs over eight show signs of cognitive dysfunction, and daily enrichment is part of what helps slow the decline

(Corradi et al., 2026)

31%

reduction in stress behaviours, with kennel dogs receiving cognitive enrichment

(Dare & Strasser, 2023)

"Bad behaviour" isn't a personality trait, it's a health signal. Most dogs live with boredom-induced issues every day. Major dog welfare organisations now treat daily mental stimulation as a core need, not optional enrichment. Joipaw is there to make it easier to offer the stimulation your dog needs.

How it works

Tap

Your dog uses their nose to solve increasingly challenging cognitive puzzles on the Joipaw Trainer's screen

Treat

When they succeed, a healthy paste reward is released from the wireless Joipaw Dispenser. Place it in another room for extra cardio!

Rest

This is a challenging mental workout, your dog will be happy to rest and recharge after each session

Repeat

Build a daily habit: 2 x 30 minutes max per day of hard work, and you'll have a happy pup

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A mentally tired dog is a happy dog

Here's our recommended daily routine that works for most dogs

Walk

To prime your dog's mind and body

→

Joipaw workout

30 mins of focused cognitive challenge

→

Happy sleep

A mentally tired dog rests peacefully

This is a challenging workout. Most dogs need to rest after 30 minutes. We recommend 2 sessions per day after their walk.

Right for your dog?

Joipaw works for all dogs. Here's why.

All breeds, all sizes

From Frenchies to Great Danes. One of our fastest learners is a flat-faced Bulldog.

All ages from 4 months

Puppies, adults and seniors alike. Research suggests dogs benefit from daily mental stimulation throughout their whole lives.

Any energy level

High-drive dogs get focus. Low-energy dogs get stimulation. The difficulty adapts to your dog.

No prior training needed

If your dog has a nose, they can play. The system uses positive reinforcement and walks you through increasing levels of challenges.

Fast to learn

Most dogs learn how to use it in 20 minutes. Not sessions, minutes.

I honestly expected dogs not to understand how to interact with a touchscreen. Within 30 minutes she was moving up the levels.

Kari and Bella

Reserve now, 100% refundable

Trusted by dog parents

"I honestly expected dogs not to understand."

My dog Bella had the pleasure of trying out Joipaw for an hour and she came away wanting more! Within 30 minutes she was moving up the levels. I was honestly surprised as I had expected dogs not to understand how to interact with a touchscreen.

Kari and Bella

"She surprised me at every stage."

It is so much fun watching Lilac progress through the different levels. At every stage, she surprised me with what she was able to do! Joipaw really brought out a potential that I never knew was possible.

Rose and Lilac

"Adapting to a new medium quickly."

We were surprised by Taco's ability to grasp game mechanics quickly, adapting to a new medium and enjoying the experience with us. We look forward to many more play sessions!

Mandy, Jeremy and Taco

"A new way to bond."

A new and innovative way for humans and dogs to bond with each other! Joipaw provided Vienna with plenty of mental stimulation and as a pawrent it was rewarding to see how quickly she adapted!

Hayley, Louis and Vienna

"Well designed and varied games."

We have done a few training sessions using the Joipaw Console. Eden absolutely loved the training including the easy-to-use lickable screen! It was the perfect surface for a Frenchie face. The games were well designed and varied.

Emma and Eden

"It blows our mind that dogs can count!"

We're amazed by how fast our dog got the hang of the game. It blows our mind to know that dogs can count! Dog owners can monitor the health status of their dogs from data collected during game playing time.

Birjo, Eddie and Eli

Featured in the press

A daily stimulation and tracking system

Joipaw is the perfect addition to your current walks, play and training. It makes it easy for your dog to channel all their energy into rewarding work and train their brain every day.

	Enrichment puzzles	Smart feeders	Training, behaviourists & daycare
Mental stimulation	Partial	Partial	Joipaw is not a replacement for training, behaviourists, daycare or healthy daily routines.
Physical movement		Partial
Repeatable daily routine
Adapts difficulty over time
Can be scheduled from an app

Joipaw is not a replacement for training, behaviourists, daycare or healthy daily routines.

Reserve your spot, launching fall 2026

£5 deposit · 100% refundable, anytime No questions asked, up until we ship

Early bird pricing locked in Secure your discounted rate now

Priority access at launch First to ship, first to know