It all started with a bored puppy
Dogs today spend around 95% of their time indoors, often with very little to do but sleep. Chronic boredom has real health consequences beyond destructive behaviour.
Back when we started, Dersim's dog Kawet had the chance of spending 2 to 3 hours outside every day, playing, discovering and socialising. The rest of the time however, he spent bored while waiting for the work day to finish. Traditional enrichment puzzles lost their novelty factor fast so we were looking for something interactive to buy, and there was nothing convincing, and then we found research from European universities. We realised that there was a device studied as a diagnostics tool that dogs loved interacting with, and thanks to the help of multiple researchers and behavioural specialists, we're turning this expensive equipment idea into a product everyone can have in their home.
Our goal is to make everyday mental and physical stimulation easy to offer to our animals, and track their health indicators along the way, supporting your dog's long-term well-being, and helping them live a happier, healthier life with you.
Meet the team
Dersim Avdar
Used to work in banking and venture capital before starting a fashion tech company with Marco, called weev.one. All animals lover and happy nerd, gets stronger separation anxiety than his dog.
Marco Jenny
Information engineer, software developer tweaking the backend of online retailers and creating video games before launching startups with Dersim. Cat person but still nice.
Joshua Smith
Dog lover and content enthusiast. With years of experience in live streaming and social media, he creates content that grabs attention faster than a dog spotting a squirrel.
Eloïse Déaux
Researcher in canine cognition and professional dog trainer, turning peer-reviewed science into practical tools for dogs and humans. At home in the lab or on muddy walks.
Clara Mancini
Full Professor and Head of the Animal-Computer Interaction (ACI) Lab at The Open University. Public speaker, Netflix star.